Why the APM Imperative? Because User Experience is the Business

In plain english, application performance management (APM) is what we do to ensure applications users depend on are working well and fast to support the business.

Monitoring tools capture and bring together information that measures the end-user experience, business results, and performance of the underlying software and hardware. These metrics allows all stakeholders to see when important digital customer touchpoints are not serving users and the business well. They also help development and operations people quickly identify, diagnose, and resolve issues.

Business results are directly related to customer experience (CX) and as more and more customer experiences migrate to digital channels it will be incumbent upon the business stakeholders to take ownership of user experience (UX) partly through the practice of APM.

APM is becoming as much about managing the business as managing technology.

As important as using APM to manage user experience and business results has become, research shows almost 60% of organizations have yet to adopt formal application management platforms and processes.

Further, the increasing complexity of today’s application environments – Cloud, Mobile, virtualization, SaaS – means more data need to be collected, analyzed, integrated and visualized with a higher level of granularity so the business can operate in real-time and respond effectively when things go wrong. ┬áNo one is immune from “stuff happens” no matter how good operational practices may be.

Gartner group has been working on refining and formalizing the definition of what is required in an APM platform and has recently published the 2013 Magic Quadrant for APM. You can get a copy of that for yourself if you are a Gartner client or courtesy of AppDyamics here.

There are only 13 vendors who made Gartner’s exclusive list this year, but there are 100s of solutions out there that can help your organization more effectively manage application performance, user experience (UX) and the business results derived from those digital interactions.

I’ll be sharing more about free and open source tools too.

Check out all this great stuff being shared by Etsy as open source.

So what are you waiting for?


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